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Media strategy thatscales without ad spend.
บริการของ SitPlay เริ่มจาก data audit → ไปจบที่ content velocity engine . ทุก deliverable มี data layer รองรับ — ไม่มี gut feel.
01 · AUDIT
Engagement: 2-3 weeks · One-time
Content Audit + Baseline
40-page state-of-content report ที่ใช้ data scraping ของเรา — pulls SERP rankings, traffic decay curves, internal-link graph, competitor coverage gap.
▸ Indexability map — every URL classified ▸ Traffic decay analysis — which posts lose 50%+ traffic in 12 months ▸ Topic cluster gap — what your competitors own that you don't ▸ Cannibalization detection — duplicate intent across pages ▸ Opportunity score per topic (0-100, weighted by intent + difficulty) Outcome: prioritized 12-month roadmap
02 · STRATEGY
Engagement: 3-4 weeks · Project-based
Editorial System Design
Editorial calendar + content velocity framework + KPI dashboard ที่ทำงานในทุก channel — Google, LinkedIn, AI engines.
▸ Topic cluster mapping (data-driven, not guesswork) ▸ Audience-to-format matching (job-to-be-done framework) ▸ 12-month editorial calendar in Notion ▸ Brand voice guide + repurposing matrix ▸ Looker Studio dashboard (14 KPIs across 4 funnel stages) Outcome: operating system that runs without us
03 · ARCHITECTURE
Project · 4-6 weeks
Topic Cluster Engineering
Design pillar + cluster structure that signals topical authority to Google & AI engines. We pair this with SEO Agency Bangkok 's technical SEO for end-to-end indexability.
▸ 5-7 pillar pages (3,000-5,000 words each) ▸ 30-50 cluster articles per pillar ▸ Internal link graph design (semantic, not random) ▸ E-E-A-T signal optimization (author bio, citations, dates) Outcome: cluster ownership in your top 10 keywords
04 · VELOCITY
Retainer · 6-12 months
Content Velocity Operations
Ongoing 8-15 posts/month production with QA + KPI tracking. We bring the data scraping pipeline + writers + editor + analytics — you bring approval.
▸ Monthly content sprints (sprint planning + retro) ▸ Topic discovery from our data layer (4-8 weeks ahead of trend) ▸ Native Thai + English production ▸ Distribution: Google, LinkedIn, AI engines, niche communities Outcome: 3-5× organic traffic in 6 months (avg)
05 · VOICE
Project · 2-3 weeks
Brand Voice Architecture
Codified voice guide ที่ทุกคน (in-house writers, freelancers, AI tools) ใช้ได้. Includes scraped data ของ audience-actual-language จาก Pantip / Reddit / reviews.
▸ Voice spectrum (formal ↔ casual) by channel ▸ Vocabulary do/don't list (audience-actual words) ▸ Sentence pattern library ▸ AI prompt library for content tools Outcome: every piece sounds unmistakably you
// PRICING
Pricing — honest floors .
No setup fees. No long contracts beyond the listed minimum. All in THB; USD/EUR available on request.
// STARTER
฿80K /mo
3-month minimum · ฿240K total
▸ 4 articles/month (TH or EN, native-authored)
▸ 1 topic cluster designed
▸ Monthly performance review
▸ Scraper-driven topic discovery
For: testing whether content marketing fits your funnel.
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// GROWTH
฿180K /mo
6-month minimum · ฿1.08M total
▸ 12 articles/month (TH + EN bilingual)
▸ 3 topic clusters + AEO optimization
▸ Schema engineering on every page
▸ FAQ schema + AI-citation tracking
▸ Bi-weekly editorial sprint
For: ready to dominate organic in your category.
// CUSTOM
Talk to us
12-month engagements
▸ Multi-language (3+ locales)
▸ Multi-product / multi-brand portfolios
▸ Custom scraper data feeds
▸ In-house team training
For: enterprise-scale content programs.
No paid retainer below ฿80K/mo · Audits and one-off projects available
Ready to start? Free 30-min strategy call — no sales pitch. We'll review your funnel honestly.
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